Bump Up Your Book Sales with Email Marketing
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Is an email newsletter still the most effective book marketing strategy? If done right, absolutely!
In this 3-hour interactive workshop, you’ll learn the ins and outs of email newsletters, including:
Why you need to keep people on your turf (Ever had Facebook shut down when you’re trying to launch your book? Yikes!)
How to get (and keep!) subscribers
How to sell your books through your newsletters without annoying people
What on earth to write about (This will depend on your genre and author brand!)
How to comply with the CAN-SPAM Act so you don’t get flagged or hidden
Which freebies to use as incentives for people to give away their coveted email address
How to consistently provide value
If you’d like to finally start an email newsletter or would like to resurrect your current list with best practices, this is the perfect class for you.
INCLUDES: 101 Email Newsletter Content Ideas for Authors
“Shayla was engaging and enthusiastic about her topic, which made me excited to get back to my newsletter and make some of the changes she suggested. I've done a lot of classes on marketing and on newsletters, but I learned new things from Shayla and I'm excited to try out her tips.”
—L. A. Smith, The Traveller’s Path
“I'm so grateful for Shayla's email marketing class. It was extremely helpful and filled with so much usable information and material. As someone who is not particularly tech savvy and didn't know how, or where to start, I appreciate that Shayla walks her class through the many needed steps in order to produce an online newsletter. This class is a wealth of wisdom that Shayla has gleaned along the way and now willingly shares with others. There are downloads and printouts, and every single question was answered. Shayla is articulate, extremely knowledgeable, humorous, patient, delightful, and more. I highly recommend this email marketing class for those hoping to have an online newsletter presence. It is well worth your time and money. Once you take this class, you will then be able to refer back to all Shayla discusses throughout your three-hour commitment.”
—Judi Merriam, Author of Empty Shoes by the Door: Living After My Son's Suicide