Best Book Launch Ever
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“Shayla's class was the best I've ever taken about how to launch a self-published book.
The three-hour workshop was jam-packed with helpful information and a wealth of extra resources. She was so encouraging and broke everything down into steps even a newbie could follow. And she generously answered all our questions, even though she had to add on extra time to do so. Her light touch, her humor, and her kindness were much appreciated bonuses! I unreservedly recommend this class. Thank you, Shayla!”
—Lorraine Segal, Angels & Earthworms
“I left Shayla’s class enthused and ready to apply the awesome information she shared to make my next book launch the best ever. The class was full of practical information, and the resources she shared were very helpful in keeping the extensive content organized so it wasn’t overwhelming. If I had to pick one word to describe the class, I’d choose empowering. Shayla took her extensive experience and shared it in a way that I felt as though I could actually put it to use. I’ve never had a class that made me feel so confident that I could use what I learned in a practical way.”
—Jennifer Denslow, Rapier Wit
You wrote the book. Great! Now how do you launch the thing and make sales?
In this interactive 3-hour workshop, we’ll tame the beast known as Amazon and learn everything there is to know about a successful book launch, such as:
Launch Prep: Before you rush off, let's make sure you've got everything in place to launch your book. We'll cover the book itself, author website, social media platforms, email list, and more.
Building Your Launch Team: It's time to find your fans! Your launch team is an integral part of your book's success, so we'll make sure you have the best team possible using an email newsletter as home base.
Amazon & Other Retailers: Should you go wide or remain exclusive using KDP Select? Who should you print with? Should you do preorders? We’ll choose the best options for you, your book, and your goals.
Telling the World: How will people know your book exists? By using your platform, other people’s platforms, and handy-dandy book promotion newsletters.
Amazon & Goodreads Reviews: How do people get reviews before the book releases? How do they get reviews once the book is published? We’ll learn how to use BookSirens and BookFunnel, among other avenues, for this very purpose.
Amazon Marketing: How do you choose the right categories and keywords? How do you amplify your Amazon book page? How do rankings work? Will your blurb captivate readers? How much should you charge for your book?
Planning Your Online Launch Party: Bring everyone together to celebrate the big day using a Facebook Event! We'll discuss the online party itself, giveaways, and important prompts to get the word out about your book. (Don’t want to use Facebook? No problem. We can implement Zoom, Discord, etc.)
Release Day: It's the big day! This is when your launch team makes a huge splash to help you gain sales, up your rankings, and flow more traffic to your book.
Post-Launch: What needs to happen after the book's release? How do you keep sales afloat? How do you avoid annoying people?
INCLUDES: 3-Month Launch Checklist PDF and Post-Launch Checklist PDF
This is the most in-depth class yet! Don’t miss it.
Note: You will receive a PDF with instructions on how to securely access the workshop video.
“I was on the fence about taking this class, but I'm SO glad I did. Now I have a plot-able roadmap to follow in the months leading up to release day! Shayla gave me so many ideas and clarified some things I didn't quite understand. I feel like I have a solid grasp on how to prepare and execute a very successful launch.”
—Louise Pachella
“Best Book Launch Ever gave me a clear pathway to launching my book. The workshop was interactive, and I was able to get all my questions answered. I am now very excited to launch my book and put this plan in action! Highly recommend, well worth it!”
—Camille St. Martin, It’s Better Alcohol Free